Blogging was just a way to put your thoughts across, a couple of years back. People would start their blog and pen down their views, experiences, and ideas. Fast forward to 2021, blogging is one of the coolest career options now. Successful bloggers have launched their products, services and have also gone on to establish their own companies!
So, if you are thinking to start your blog, you need a niche. A niche is a subject or area of expertise on which your blog will be based on. You can choose from technology, lifestyle, wellness, healthcare, personal finance, and automobiles.
But one of the most successful niches that will fetch you many readers and followers is fashion. And in this post, we’ll learn all about fashion blogging.
A fashion blogger writes articles about fashion, styling, accessories, and grooming on her/his blog. The blogger also regularly posts pictures of outfits, shoes, jewellery, and fashion shows on the blog. Some bloggers post pictures of other models, whereas some try on the outfits themselves. So, you can consider fashion bloggers as a model and a stylist.
Fashion bloggers also visit fashion events and interview fashion designers or models. So, they act as a journalist, to deliver the latest news of the fashion industry to their readers.
Successful fashion bloggers such as Rachel et Nicole, Erna Leon, Tala Samman, Komal Pandey, and Aashna Shroff have now become fashion influencers! And yes, they earn a lot from their blogs and social media handles.
If you are interested in becoming a fashion blogger, check out the next section.
You might be thinking, “My theme is fashion, right?” Well, not exactly. The more specific you are, the better are your chances of success. It’s because fashion is a vast subject (niche) covering styles, apparel, and accessories. If you think you’ll cover it all, your blog will just be like every other one.
So, to stand out from the rest, you have to decide your speciality. For example, you might focus on ethnic fashion, street fashion, or vintage clothing. Or, you might just choose to talk about fashion accessories like bags and shoes.
If you have a background in fashion communication, it will help you reach out to your customers better. As the subject covers fashion styling, visual merchandising, public relations, and journalism, you’ll be able to establish your brand successfully. With so much knowledge, you’ll be able to develop communication strategies to connect with your followers.
A Bachelor’s degree or Diploma in Fashion Communication from a reputed institute will surely work for you.
If you want to be a successful blogger, you got to know your target audience. When you know for whom you are writing, your content becomes more specific and targeted. All popular bloggers spend hours crafting content for their audience.
For example, if your blog is more focused on youngsters, then your content has to be extremely catchy and engaging. Video and written content will work wonders to grab their attention.
Your blog is your identity. So, you better make it look professional. And the best way to do this is by not opting for free blogging platforms such as Blogger.com. If you want to launch your brand and earn, buy a domain name and a hosting service. You can also hire a web designer or take help from a friend to develop your website.
A little investment, in the beginning, will help you in long run. This is important as your blog will be the platform for launching your products in the future. Customers, brands and other fashion influencers/bloggers will know you through your blog.
When you are talking fashion, Instagram is a must. This is the hunting ground for most fashion bloggers and influencers. So, you have to be active on Instagram. Make it a habit to post content such as pictures and videos regularly. Also, start following other fashion influencers, models, designers, and brands on Instagram. This will help you get a lot of ideas on the latest trends. You’ll attract followers too.
The next platform which you need to be on is Twitter. This is the fastest way to bring a lot of organic traffic to your blog. So, create your account today if you don’t have one. Then, start following fashion personalities who inspire you the most. Retweet their posts and comment on their tweets to build better connections.
And don’t forget to add amazing pictures to your Twitter profile to make it stand out.
No matter who you follow or look up to, always stay true to your style. Never let your brand image get too influenced by someone else. Even if things aren’t working in the beginning, don’t lose heart. Keep researching, exploring, and experimenting with fashion. Post content regularly and check out the comments of your readers.
Your authenticity is your identity, even if it’s flawed. So, stay humble and continue the hard work.
A Content Management System (CMS) will help you in writing and publishing your blogs. You’ll also be able to add designs, themes and alter layouts of your site. If you want to make your blog an income source, you need to use a CMS system such as WordPress. Along with a web hosting service such as Bluehost, you will have complete control over the assets of your blog.
The CMS system will also enable you to add plug-ins for social media, SEO and shopping on your blog.
A successful fashion blogger has a lot of scope in various sectors when his/her content gets popular among people. They can work in the following positions –
They might get job opportunities in these sectors:
Today, a fashion blogger may earn anywhere between 1.2 to 5 LPA.
The best part about being a fashion blogger is to keep working on your passion and get paid for it. And, you don’t have to quit your job to do it. You can continue with your stable day job and write on your blog when you’re free.
Slowly and steadily, if your content reaches thousands of people, you might think about blogging full-time. It’s a very exciting field and there’s a lot to learn, so you have to stay busy.
So, use our guide to start your fashion blog today!
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